SEO Superhero – Breaking Through Marketing Silos
Download the PDF Version of the Article A few weeks back (September 24, 2008), I attended the first meeting of the Boston SEMPO group. The topic of the panel discussion was “No More Silos: Search and...
View ArticleWhy You Should Think Beyond the Direct ROI of Social Media Participation
One of the most challenging elements of social media is the justification of its use for business purposes. There is clear debate on the ROI of social media strategies, like company blogging, social...
View ArticleWhat Does Wordle Say About YOU?
I came across this neat site – Wordle.net – when I was searching in Google Images for “word clouds” and “tag clouds” for a presentation. The basic premise is that you can either enter a bunch of text...
View Article5 Key Takeaways from PubClub’s Social Media & PR Event
This past Monday I attended the Publicity Club of New England’s event, Best Practices in Social Media PR: A View from the Frontlines. (I’d link to the specific event, but apparently they do not archive...
View ArticleBranding, SEO & Competitive Keyword Phrases
Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and...
View ArticleHow to Manage Your CEO’s PPC Ego
Recently a client was telling me about their Pay Per Click (PPC) program, and how there was an expectation from senior management that they always be present for a particular keyword. A 1-word...
View Article32 Tips for Using Social Media
Businesses are constantly hearing about the new “hot” site or the success of someone else in social media and think they too should be jumping right in there. What people fail to see is that social...
View ArticleOops! Restaurant.com Forgot To Do Something
When most people think “search engine optimization” they think “title tags”, “keywords” and “content”. The majority don’t realize that the technical elements also play a very large role in how...
View Article20 Ways You Can Help a Colleague Online Today
What are you doing to establish trust in your personal or company brand today? Trust is a core component of a successful social media strategy. Without it, your promotional efforts may fall flat and...
View ArticleMea Culpa, I’m Guilty of a B2B Social Media Sin
What do I always tell clients, family, friends, cocktail party-goers (whose eyes glaze over as they get the answer), etc. when they ask about how social media can really benefit a...
View ArticleDMFB Preview: Building Your Online Brand Through Customers
We have a busy May here at KoMarketing, with several conferences this month and summer officially kicking off Memorial Day weekend. That being said, I’ll be headed to Raleigh, NC next week to speak at...
View ArticleWhat the World Would Be Like If B2B Marketing Didn’t Exist?
While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead...
View ArticleHow to Create Genuine Experiences in Your Online Marketing Campaigns
Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014...
View Article3 OTHER Things Your SEO Team Should Be Doing
With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all...
View Article5 Problems with B2B Marketing…and How to Fix Them
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can...
View Article6 B2B Marketing Lessons From #Inbound14 and #FutureM
The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. As you can imagine, the Boston Convention and Exhibition Center was oozing...
View ArticleHow Does B2B Marketing Compare to B2C?
This is a question that I get asked frequently and often wonder at times myself: How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience...
View ArticleCan B2B Social Media Marketers Keep Up With Kim Kardashian?
Whether you love her or hate her, most people would agree that Kim Kardashian effectively markets herself and her brand. Isn’t that the very reason why you decided to click on this post, because for...
View Article3 Online Marketing Elements The B2B Organization Should Not Overlook
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all...
View Article20 Tools We are Thankful for as B2B Online Marketers
With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B...
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